Rabbiting On

Jesper's rather wonderfully odd Verisure spot with the rabbits has been going down a storm.

Shots loved it, naming it a Contender, whilst David Reviews loved the spot for its "wonderful weirdness. [The spot is]... the very definition of brave advertising". High praise, indeed!

It even conquered The Guardian's Ad Break, the pick of the week's best adverts from across the globe:

It's always makes us sad bunnies that bar the Guardian's article, you need to pay a subscription to see what Shots et al say about our directors and their work, so to ease you through the pain we made this slightly-trippy, down-the-rabbit-hole(!) Vine:

Getting Vinceptiony with Jesper's new Verisure on the Guardian #vinception https://t.co/1OHhvQtyZl

— Nice Shirt Films (@niceshirtfilms) October 11, 2013

Weird.

Verisure "Rabbit Party"by Jesper Ericstam

Jesper emerges from a busy Swedish summer with a series of spots for Verisure. The campaign, comprising of three spots, centre around various family scenarios using a new feature to control their home's security & lighting via some sort of smartphone magic. Jesper brings his typical charm, warmth and slightly off-the-wall humour to these family home-based comedy spots, that recall his recent highly-praised work for IKEA. 

Our pick of the three spots is "Rabbit Party", which sees the mother happily relieved at the message that her son is home safe and sound, with no knowledge of the ensuing feast he has planned for the family pets.