O2 Priority by James De Frond

James' new ones show us some very weird but very funny converts to "The Good Life"

You may remember we last saw O2's beloved dog-slash-cat leading a packed seminar, urging us to Be More Dog via the power of the O2 Priority app. These two new films in the campaign show the effect of the pussy's preaching down the cinema and the art studio.

Meet Klaus. Serious art school model. Dedicated to nudity as much as his art. Unfortunately for him, his muse, Justine, is getting tired of the naked life and longs for the Good Life with the help of O2 Priority. Unfortunately for Klaus, this may involve wearing clothes.

In the next spot we meet Ziz. Rudeboy gamer turned social butterfly. He rarely made it outside but now thanks to the Good Life and O2 Priority is down the cinema on the regular - for real - with bare ladyshapes. Or something.

James gives us a genuine comedy delight with both Ziz and Klaus, that continues the director's long line of creating brilliantly memorable characters and performances. The role of the liberated rudeboy and the dedicated naked artiste is played by James' long-time collaborator Tom Davis and the pair have combined again to great success.

See more of James' work over at the website.

Hooch "Hoo's For An OOOCH?"by James De Frond

James directs the Keith Lemon-starring spot as the infamous 90s alcopop returns.

We see the saucy host of Celebrity Juice venturing to the bar on a glitzy night out with only one drink on his mind - unfortunately it's the one drink poor Keith has the most difficulty pronouncing. Cue lots of laughs as he seeks full-on Lemon refreshment. 

The laugh-out-loud spot is our young director James' commercial debut. James has previous history with the man behind Keith Lemon, bringing his comedy directorial chops to Leigh Francis' previous smash hit comedy sketch show Bo' Selecta. This spot sees the pair reteaming to great effect, bringing us this slice of Hooch hilarity. Ooosh!

See more of James' work by watching his reel over on the website.

New Director Signing:James De Frond

We are overjoyed to be welcoming James De Frond to our company's growing and diverse roster. 

James emerges from a TV comedy background - having produced, written and directed some of the funniest comedy shows over the past few years - he brings a reel full of laugh-out-loud funny moments, a genuine love and understanding of the mechanics of comedy and a brilliant repertoire of strange but true stories. This is James' first foray into commercials and he has chosen Nice Shirt Films to explore it with.

London-based James honed his comedy chops whilst still a teenager, working with Mel Smith and Griff Rhys Jones at their phenomenally successful company, Talkback, on such comedy greats as Brass Eye, Da Ali G Show and I'm Alan Partridge. He was soon researching and writing with burgeoning comedians like Jimmy Carr and Leigh Francis in the early days of E4. His directorial breakthrough came whilst shooting Francis in "Keith Lemon's Very Brilliant World Tour". This led to a long term collaboration between the two where James developed intense relationships with each of Francis' Bo'Selecta characters including a coquettish liaison with Mel B. Spending time in each of Francis' characters' heads taught James to find each character's voice and comedic capability. 

Further productions James has co-written, produced and directed include VIP and The Morgana Show, both for Channel 4. It was James who developed all of Morgana's male characters and although initially Morgana hated him for it (she'd only ever mimic-ed women and there were lots of tears), it led to the Best Breakthrough Award at the British Comedy Awards. James has also been nominated in the Bafta Best Writing category.

James brings a fresh approach to comedy direction; exacting hilarious, multi-layed performances and situations from a beguiling array of characters. Highlights on his showreel include a Tourettes-addled hillbilly family at a baseball game, the untold story behind "Michael Jackson's iconic Billie Jean music video and a glimpse into Terry Wogan's integration into post-retirement life in Jamaica.

He continues to develop, write, produce and direct comedy. He is in development on a BBC prime time comedy sitcom and a sketch show for FX in the US: his first production meeting for the new show took place on the set of Arrested Development - specifically the Bluth family model home kitchen.

You can catch all of James' work over on his showreel at the website.