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Showing posts with label Debenhams. Show all posts
Showing posts with label Debenhams. Show all posts

Some of our recent Christmas work went down exceedingly well with the magazine and its online readers in a poll to find the most-loved Christmas campaigns of the year.


Nice Shirt were the only production company to have two spots in the top ten, with Stuart the only director to have helmed two spots this year's top picks.


Waitrose "The Story of Giving Back" made the Top Ten, despite being not the main focus of Waitrose's Christmas campaign this year (for that, you can see Heston weave his magic here). 

It polled 0.97% of all votes - a relatively small number one might think, but when I tell you that Hungary's rate of inflation remained at a 40-year low of 0.9 percent for the second month running in December, I think we all know the significance of the number. 


Debenhams "Wishes Made Fabulous" came in at a very respectable number three. 

Not quite Christmas Number One on Top of The Pops, but when you're up against the behemoths of Sainsbury's and John Lewis (Westlife and Bob The Builder to continue the Xmas POTP connection), third sounds pretty good to us. 

Xmas Trip


Debenhams + John Lewis + Marks & Spencer x 400% saturation ÷ half speed = ?*

(*= all the current Christmas ads mushed together and played at the same time, with the saturation boosted and played at half speed in a video that's a lot like a tie-dye DMT trip straight from Enter The Void)

courtesy of Flo Heiss and his cool Thinking Making Sharing Tumblr


(any excuse to post an Enter The Void gif) 

High Praise Indeed


Apprentice mentor and noted cultural critic/loudmouth Sir Lord Sugar registers his approval of Stuart's new Debenhams Christmas spot.

We are blessed.

Debenhams
"Wishes Made Fabulous"
by Stuart Douglas

Stuart directs a wonderfully epic festive finale in the latest Life Made Fabulous campaign in a dazzling spot full of magic, wonder and romance.


The film continues the bold, cinematic style Stuart established in his two previous spots, with a cast of glamorous beauties who find their paths mysteriously intertwined. Centre to this story is a lovestruck couple who reunite at a glittering ice rink in a stunning castle location.

Along the way, we see an enchanting number of scenes and characters, all resplendent in their chic outfits from the Designers at Debenhams collection. One of the designers, Julien Macdonald, described the spot as “capturing everything that makes this time of year so special”.

The evocative Foxes track returns again, this time with a festive flourish, adding a sense of wonder and drama. In a first for Debenhams, the spot will also be shown in cinemas.

Stuart comes up trumps again delivering a dazzling film that is as extravagant as it is heartwarming - the perfect culmination to the department store’s 200th anniversary year.

Debenhams "Coats & Boots"
by Stuart Douglas

Stuart Douglas' latest film for Debenhams gives us a romantic, sumptuous glimpse into the department store's stylish collection of winter coats and boots. It is the second of three films Stuart is directing as the store re-imagines its "Life Made Fabulous" campaign with a more visual and cinematic feel.


The exhilarating spot picks up where "Grand Hotel" left off, giving us a fast-paced and luxurious glimpse at the season's latest collections from the Designers at Debenhams. The chic garments are showcased in the film by the assortment of beautiful people who are all intriguingly linked in a frenzied, romantic romp through the streets of Prague Budapest Buenos Aires (!). The much-lauded sketch motif from the first Debenhams film returns in this spot, highlighting each stylish garment's connection to their respective designer's original vision, as we see the elegant clothing magically transform from real life to designer sketch.

The soundtrack to the film is again the infectious "Youth" by Foxes. The stirring song, in combination with the elegantly-shot apparel, the smouldering stars and the compelling scenarios adds up to another highly-polished and enthralling film from Stuart.

Debenhams A/W: Hot-to-Trot


Stuart's dazzling Debenhams spot picks up more plaudits, this time from RetailWeek. The shopping svengalis called Stuart's film "smoother, slicker and... cooler then previous instalments".

Loving the use of the term "fashion-savvy", so where else to show off then right on the rooftops of the fashion-savvy dedicated followers of fashion on Newburgh Street. 

Have you heard the word?
Debenhams Round-up

Stuart's latest Debenhams spot is out there in the wild and has been getting some great feedback. Take a peek below at what people have been saying:


Campaign Brief called the spot Debenhams' "most ambitious yet"


The Drum named it Ad of The Day, calling it a "polished number".

Campaign magazine's Online site put it on The Work.


David Reviews opined that the spot "ups the game" in the Debenhams' perennial battle for the high street with M&S.


Little Black Book Online featured the spot on their News section

Debenhams "Life Made Fabulous"
by Stuart Douglas

We're proud to present Stuart's latest big project for the high street fashion giant Debenhams.




Stuart celebrates high street department store Debenhams' 200th Anniversary with a cinematic visual extravaganza crammed with beautiful people, sumptuous colour and fantastical locations with a large dollop of intrigue thrown in.

The biggest, most ambitious spot to date in the 'Life Made Fabulous' campaign, introduces the 2013 Autumn/Winter collection with a cast of glamorous beauties who find their paths mysteriously intertwined.  Old world glamour and modern, tailored day and night wear from designers Julien Macdonald, Jasper Conran and Henry Holland amongst others are showcased against ravishing locations found in Buenos Aires.

A further departure for Debenhams, is the appearance of a recording artist in its commercial.   The sound track is 'Youth' by Foxes and the up-and-coming singer makes a cameo appearance, giving the film something of a promo feel.

Stuart guides us through a sensational world where secret rooms host old world carousel rides, magnificent staircases and moonlit porticos delivering the perfect setting for a sexy and enchanting ride.

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