Hakle "Matterhorn" by JJ Keith

Who knew the latest in toilet paper innovation could be so exciting?!

JJ Keith's latest film for the Swiss off-shoot of Andrex toilet tissue takes us to the deepest, darkest, weirdest depths of Switzerland for an encounter with a shining star in the world of toilet paper innovation, Dani Oberholzer. The clearly very passionate and not-at-all strange Mr Oberholzer has been tasked with wiping out the competition as the company's new "Director of Communication and Innovation"- yes, that's him we see doing press-ups on the tour of the toilet paper factory.

JJ's film centres on Mr Oberholzer's latest concept to demonstrate Swiss precision, efficiency and brilliance through toilet paper: triangular-shaped packaging, inspired by the the country's majestic Matterhorn mountain. Though beautiful from an aesthetic standpoint, his Toblerone-like design is actually quite useless - the confused factory worker's humorous attempts at packing and shipping the boxes certainly shows this. Quite clearly Mr. Oberholzer needs help - specifically your help, with the campaign asking the public for ideas on how to bring Swiss toilet paper brilliance to the masses online.

JJ's new film is a slice of Euro weirdness, that raises a titter with its subtle humour and well observed comedy.

See more of JJ's work over at the Nice Shirt website

MasterCard "Bellboy" by JJ Keith

A cunning bellboy arrives just in time for our summer holidays

JJ's new one for MasterCard sees an opportunist bellhop take on a weary hotel guest. Tipping is always a sticky point at the best of times with JJ's spot exploiting the cultural, societal and financial minefield for some prime comedy goodness. 

The deft spot gets its point across without any dialogue, with the performance of the hotel's bellhop, front desk and maid(?!) in particular lending the film a glorious silent comedy touch.

Catch more of JJ's fantastic work over on the Nice Shirt website.

Philips "Father's Day" by JJ Keith

JJ Keith's latest is an ode to fatherhood.

There's the old one that kids always like ask, about how there's a Father's Day and there's a Mother's Day... so when's it Children's Day?? The obvious answer is that it's Children's Day everyday, as this film shows. Two cheeky young scamps run a Dad ragged on just your regular average morning routine, featuring spilt milk, dog shaving and very diva-ish wardrobe demands.

The family's quite vast array of Philips products get put to their full use in a spot that is a cute slice of frantic family life, with a twist at the end that shows a father's day/work is never done.

Excitingly enough, the film is one of the initial offspring from JJ's new German production venture. FoxDevil Films comprises of an immensely talented roster out of Berlin that is sure to take over Germany and beyond soon.

See more of JJ's work on the Nice Shirt website.

Doritos "Penalties" by JJ Keith

"Penalties. The nation's achilles heel..."

This summer's festival of football is nearly upon us so it's probably best to talk about England's penalty misery now rather then when the inevitable happens at the World Cup in just under two month's time. 

To spare our blushes, JJ's new one with Doritos sees their now famous mariachi band enlisted to give us a few tips on how to successfully navigate the perfect penalty shoot-out. The magnificent Mexicans use some pretty fancy and utterly convincing (*ahem*) football skills to outfox a group of lads (and, somewhat ominously, England goalkeeper Joe Hart) down the park all in aid of Doritos' competition to win an amazing football holiday of a lifetime. 

We're a big fan of this guy's work. 

KFC "Not So Secret Prices" by JJ Keith

JJ Keith conjures up more comedy magic with his latest to promote KFC's new Streetwise menu. A not-so-bright punter wanders into KFC looking for a bite before being told by his diminutive server what he should be ordering. 

JJ gets two spot-on performances from the leads, balancing that with his perfect & distinctive comedic timing from the wider reactions to KFC's something-to-shout-about prices. Great sheep coaxing too. 

JJ wins Gold

JJ Keith's spot for Ice Dew, "Sixty Percent", has taken home a Gold at the 4As Chinese Advertising Awards, winning what appears to be a bejewelled, gold-plated version of the "nerve-wracking game of skill" Ker-Plunk, as shown above. 

10 Grams : JJ Keith

Here is a selection of great pics from the Instagram feed of one of our directors, JJ Keith.

He can be followed on Instagram @jotajota1.

Subway "Grand Slam" by JJ Keith

JJ's latest for Subway has some serious Sharapova-esque grunting going on. 

Meanwhile, JJ's Ice Dew spot was tipped by One Point Four as one of their "Six of the best":

Ice Dew "Sixty Percent" by JJ Keith

JJ's latest has Olympic pedigree: very funny and a Shots contender. A real gold medal prospect that's no small achievement(!)

Sport Relief "Keith Lemon Dating Video" by JJ Keith

JJ Keith delivers the gift of love with some rude gesturing this Valentine's in the form of Keith Lemon's dating video.  

Big Trouble in Little China II

JJ Keith (above in his Princess Leia phase) has just returned from China, having shot a job for the official water of the Chinese Olympic team, Ice Dew. We hand the reins of the Nice Shirt Blog over to him as he presents an intrepid travelogue from "the Paris of the East"/biggest container port city in the world, Shanghai.

"Our homemade minibar"

"Local producer has a way of getting things done"

"Vague signs of creativity says something about project"

"Automated bog at airport"

"Random security guard"

"Chinese winnebago"

"Rooftop tennis"

"Summer Olympics"

"A fish that faired better than most"

"A 'Dirty Noodle' after club. Their version of a kebab."

Production, Shanghai style

"Having fun in Shanghai," writes producer Tom who's over there shooting with JJ Keith at the moment. "This is Geok. The Executing Producer for Loft Films. She has a no-nonsense style that is very refreshing."