James directs the Keith Lemon-starring spot as the infamous 90s alcopop returns.
We see the saucy host of Celebrity Juice venturing to the bar on a glitzy night out with only one drink on his mind - unfortunately it's the one drink poor Keith has the most difficulty pronouncing. Cue lots of laughs as he seeks full-on Lemon refreshment.
The laugh-out-loud spot is our young director James' commercial debut. James has previous history with the man behind Keith Lemon, bringing his comedy directorial chops to Leigh Francis' previous smash hit comedy sketch show Bo' Selecta. This spot sees the pair reteaming to great effect, bringing us this slice of Hooch hilarity. Ooosh!
See more of James' work by watching his reel over on the website.
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