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Nice Shirt at The Movies:
Wolf of Wall Street

Another post with some more yakking about movies.



It's a curious film, made more curious by fact of who it was made by. Watching the film, there's more then a whiff of all that Scorsese is doing here is just updating his 'Goodfellas' recipe - which is timely, as 24 years on from the release, other people are still trying to make their own version of 'Goodfellas' themselves ('American Hustle', ahem). It's a canny update - in 1990, Scorsese portrayed mobsters central figures of no-good: loud-mouthed, aggressive New Jerseyites in sweatsuits, rising up through the ranks of the mafia, doing unspeakable, often quite evil things ("dance, you little prick!”). Where as now, in a modern revision, it's financiers acting as figures of pure evil - this time the loud-mouthed, aggressive New Jerseyites in sweatsuits are rising up through the ranks of financial institutions doing upspeakable/unintelligible and quite often evil things. It's funny now that this is what “the arch criminal” is to us now. The dissection of the Mafia through things like 'The Sopranos' means we don't find these hoods scary anymore. It’s like the scariest most psychotic deviant we can now imagine is a guy who can sell you a stakeholder pension.  

"As far back as I can remember, I always wanted to sell sub-prime derivatives"
The kudos shadow that Scorsese casts over this film is interesting. The sheer bawdiness of some of the action is sometimes bewildering, to the point where it's not much of a stretch to describe this film a gross-out movie. The Tao of Scorsese, somehow seeming to separate the movie from other gross-outs like 'Dumb and Dumber' or 'There's Something About Mary'. You might snort at these comparisons but you only need look at the casting of Judd Apatow farts 'n smarts regular Jonah Hill as one of the main characters to see what's what. Still not sure? The scene where his character openly masterbates (whilst high) at a pool party over a sexy woman might persuade you (Question: is this the first masterbating character to have gotten nominated for a Best Supporting Actor/Actress awards at the Oscars?). At least in 'There's Something About Mary' they kept most things inside their shorts.

Scorsese directing Leonardo DiCaprio on how to really nail 'lude behavior'
Appropriately enough, the film’s title forms the acronym 'WOWS'(LOLZ!). It’s wild, shocking film that has a dangerous air running throughout. But do you ultimately care? Unfortunately not, unfortunately. And the movie, in its very knowing way, even recognises this. In a scene vaguely reminiscent of 'Ferris Bueller's Day Off', L.D.C. explains to us, the audience, directly to camera, the intricate ways in which the phoney stock company he created is making a boat-load of money illegally. Only he stops explaining the scheme halfway through, correctly predicting that the scheme is actually quite boring and we, the audience, are not going to care. It's a clever move on behalf of the script, but also a very telling one. You're left wondering as the film ends what does it actually matter they got caught? You kind of know by this point, actually, no one's really going to get their ultimate comeuppance, and that perhaps that this isn't the point of the movie, so all you're left wondering is where all that money they sent to Switzerland went. Is it still there?


Put it this way, the film's about as good as this L.D.C. GIF from the movie. Which is great! But it's a GIF. If you like that, you'll like the film. 'WOWS' bangs and crashes, snorts and spurts its way through three hours (THREE HOURS! The excess of excess in the film becomes wearisome) with the last hour (THE LAST HOUR!) suffering having numerous opportunities to wrap things up, but unfortunately never taking one.  

One thing worthy of praise in the film was its attention to detail. Things like the way the production team got the exact stonewash denim colour for jeans, the way characters’ Rolexes (Rolexi?) got progressively gaudier and bling the more money they earned, the brilliant way in which the film blends all forms of media throughout the film, as we see TV shows, fake adverts for phoney banks and episodes of 'Lifestyles of The Rich and Famous' weave and overlap each other, heightening the film’s excessive tendencies. 


It’s weird: being released in the “Awards Season” almost works against it. It’s almost as if that if it were released in the summer, outside of the Awards Season kerfuffle, I’m sure I would really like it. It's like 'The Hangover IV: Platinum Amex' But in being swept up in the Awards Season tide, it doesn’t quite measure up as a great film ('Gangs of New York', much?). When it's good, it's really good. It’s just a shame there’s not enough of the good to make it great.  

Waitrose Christmas: Plus Points

This week's Campaign magazine takes a look how well retail brands performed over Christmas after the now annual festive advertising blitz.
 "Christmas 2013 was the first time that UK advertising got the Super Bowl treatment" said the magazine in its overview, with Stuart's work for Waitrose's campaign featuring prominently. 


Note the boy in the hat from "Community Matters" and the 3.1% increase in sales from 2012, driven by their festive marketing and three Stuart-helmed spots. Catch them below and get back in that rosy-cheeked Christmas sentimentality.


'Heartlock' at the London Short Film Festival


Something for the weekend? We're very proud to share the news that our Liz Murphy's short 'Heartlock' is part of this year's London Short Films Festival.

'Heartlock' is not your average girl-meets-boy story, but a touching & tender update to the oldest, most wonderful story of all time, with windswept romantic piers, aquariums and a bit of smooching. Peep the trailer here:


Very romantic, we're sure you'll agree. 'Heartlock' will be shown as part of the festival's 'A Winter's Matinee of Romantic Films' screening at 1pm this Sunday. Bring a date or come alone and find someone to fall in love with.

Tickets can be bought here.  

McDonald's "Bring Home The Game"
by Stuart Douglas

Stuart's latest in the US gets in the mood for some Superbowl action.


Touchdown! Safety! D-Fence! Running Back! Can't say we know too much about American Football, other then the fact that the upcoming Superbowl next month will probably be the biggest sporting occasion in the US - if not the world - this year.

Stuart's new one shows us the social side of people getting together to watch the big game, and with the average NFL broadcast containing 6 times as much screen time dedicated to shots of players standing around as opposed to game action, it's the perfect occasion to get in some tasty treats.

ON Energy
"Connected to Nature" by Borkur

A beautiful, intricate collage of the small things taken granted, courtesy of Borkur



Borkur's latest for the Icelandic natural energy company ON Energy shows us a detailed and precise side to Borkur's burgeoning talents on his continually developing showreel. In precise macro photographic detail, we see close-ups of record players and lamps, waffle makers and iPads, all connected by ON Energy's use of natural energy to power homes throughout Iceland.

The spot ends on a gorgeous wide of an Icelandic fjord with our home cozily lit in the foreground - again symbolising the connection to nature. It's an exquisite first film of 2014 from Borkur in what promises to be a fantastic year for the young director.

School of Swifty

International Man of Mystery™ Tareq certainly does get around - check out previous postings about his eventful FA Cup road trip he undertook for his Budweiser film and a selection of varied Instagrams from his jaunts around the world. 

There's no point trying to guess where he'll end up next. A random set of picture messages we received this week confirmed this fact. There were previous office murmurings that Tareq was stuck in the US, subject to the Polar Vortex goings-on. Some said he had made the trip over there specifically because of the extreme winter weather they were experiencing - Tareq being the man who counts going on Arctic expeditions as a holiday activity of choice. The truth, though, was more bizarre. 


He had found himself at the Taylor Swift Education Center. 


Why was he there? What even is it? An education centre center about Taylor or for Taylor? As in, are there classes about her? Why does it look as though it's situated in an airport?? The smile on his face in the picture above hides many truths we hope to learn when he returns, provided he hasn't signed up to a 4 year degree course on Taylor's smooth subtle pop/country music stylings and writing brutally honest yet catchy break-up songs. 

Let the Sunshine In


"#trippy"

Coca-Cola
"Reasons To Believe" by Tareq

Tareq's newest spot give us all a little faith & hope in the new year.


As 2014 begins, "Reasons To Believe" injects a little positivity into our new year proceedings. The film sees singers in the New London Children's Choir singing their version of Florence + The Machine's 'You Got The Love', interspersed with instances of good deed doings from around the world, all with the goal of giving us reasons to believe in a better world.


Tareq captures the kids belting out the song with such joyful gusto that one can't help feel a little bit more cheerful, in a film that can find its roots in the classic "I'd like to buy the world a Coke" spot from 1971. This film forms part of a wider "Reasons To Believe" campaign by Coca-Cola, asking for people to share their own acts of good deeds via the #reasonstobelieve hashtag.

You can see more of Tareq's work over on his reel at the Nice Shirt website 

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