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It's our birthday! And we reward ourselves with a small present: a new director signing! 

2004 saw the birth of 'The Facebook', a company that has gone on to do okay for itself. But it also saw the birth of the mighty Nice Shirt Films, and like any ten year-old, we’re keen to tell everyone how proud we are to have made it to double figures. To celebrate we have put together a little clip of a few choice highlights (no grannies were incinerated in the production of the film).



As a little gift for ourselves, we have signed a brand new fresh talent to our small but perfectly-formed roster: Kai Schonrath. An immensely skilled film-maker, Kai's graduating spec film, the hilarious "Flowers", announced his arrival being shortlisted for the Young Director Award.


"Flowers"

 Subsequent films have clearly demonstrated the super talented young man's skills. A HIS Jeans spot starring semi-naked former Heavyweight Boxing Champion Vitali Klitschko and his frankly bonkers Pocket Symphonies film that saw the physical rebirth of classic music in human form were well received internationally.


HIS Jeans "No Belt Required"



 Sven Helbig "Pocket Symphonies"

Kai's approach of telling unique stories in highly personal ways is one we are all very excited about. Repped by Czar in Germany, he is with Nice Shirt in the UK and is a talent to watch out for. His work is now live at the Nice Shirt website

Blue Lagoon
"Beauty Comes From Within"
by Borkur

A magic and mesmerising spot shows us the beauty of science in spectacular detail for the Icelandic skincare brand


In case you didn't know, the Blue Lagoon is the world-famous volcanic spa situated in deepest Iceland and is the country's most popular attraction. It's geothermal pools lets you soak in waters warmed and enriched by the earth's core. Their eponymous skincare collection extends the benefits of the naturally-heated spa to the home, with a range of products the merging of science and beauty. Borkur's stunning film directed in partnership with Daniel Atlason and created by Dodlur, runs to a similar theme, showing the close-up, geological side of the spa's skincare collection.

The body of the spot is science in action: magma bubbles and oozes, lava explodes and cracks into dust, while water steams, bubbles and fizzes, all shot in spectacular close-up, giving us almost magical, otherworldly imagery accompanied by a haunting soundtrack. 




The climax of the film follows our female bather from the spa to home, via Blue Lagoon's laboratory where we glimpse at work done for the range's production.

Borkur enhances his varied repertoire with a film that demonstrates his abilities as an increasingly versatile director.

See more of his work over on the Nice Shirt website.

Front Page News


There's a familiar image on the front page of this week's Campaign magazine... Why, it's from Liz's National Trust spot! Catch the cover star here:


Answers on a postcard as to what time in the spot the still comes from. 

Tareq / Jaeger / Campaign

Tareq's rather brilliant and very stylish launch films for the British fashion label's Autumn/Winter collection featured heavily in the latest edition of Campaign magazine, going under review in the fearsome "Private View" regular feature - eek! We needn't have worried however as Tareq's films went down as a huge success - especially with head style honcho herself, Mary Portas.






Some fantastic reading, there. Thanks Mary!

O2 Priority by James De Frond


James' new ones show us some very weird but very funny converts to "The Good Life"

You may remember we last saw O2's beloved dog-slash-cat leading a packed seminar, urging us to Be More Dog via the power of the O2 Priority app. These two new films in the campaign show the effect of the pussy's preaching down the cinema and the art studio.

Meet Klaus. Serious art school model. Dedicated to nudity as much as his art. Unfortunately for him, his muse, Justine, is getting tired of the naked life and longs for the Good Life with the help of O2 Priority. Unfortunately for Klaus, this may involve wearing clothes.


In the next spot we meet Ziz. Rudeboy gamer turned social butterfly. He rarely made it outside but now thanks to the Good Life and O2 Priority is down the cinema on the regular - for real - with bare ladyshapes. Or something.


James gives us a genuine comedy delight with both Ziz and Klaus, that continues the director's long line of creating brilliantly memorable characters and performances. The role of the liberated rudeboy and the dedicated naked artiste is played by James' long-time collaborator Tom Davis and the pair have combined again to great success.

See more of James' work over at the website.

National Trust - Creative Review


Creative Review loves Liz's awesome National Trust film as much as we do! 

The spot has made it onto a round-up of the week's best work - watch it here:


The British fashion brand celebrates its 130th Anniversary by enlisting the help of three top models and their mothers in an elegant and poignant series of films that draws attention to the matters of style.


Jodie Kidd and mother Wendy, Jacquetta Wheeler with photographer mother Tessa Codrington and Jasmine Guinness alongside mother Liz Casey star in an interview/documentary film directed by Tareq that succeeds in capturing the spirit and style of the classic chic fashion house - that quintessential balance of taste and elegance we have come to expect from Tareq's extensive collection of fashion work.

The first video, entitled 'Character' features each mother and daughter musing over the characteristics they have acquired through the generations: “Her determination”, said Wheeler on mother Tessa Codrington, while Guinness expanded on her mother’s “bloody-mindedness” and Wendy Kidd modestly names the “sense of humour” she hopes to have imparted.

There are three further films accompanying the season's launch, each based around a topic of discussion - ranging from what constitutes British style exactly to what it means to be a modern woman.

Jacquetta Wheeler with photographer mother Tessa Codrington 
View the collection of films here.

You can view more of Tareq's work at the Nice Shirt website.

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