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Some of our recent Christmas work went down exceedingly well with the magazine and its online readers in a poll to find the most-loved Christmas campaigns of the year.


Nice Shirt were the only production company to have two spots in the top ten, with Stuart the only director to have helmed two spots this year's top picks.


Waitrose "The Story of Giving Back" made the Top Ten, despite being not the main focus of Waitrose's Christmas campaign this year (for that, you can see Heston weave his magic here). 

It polled 0.97% of all votes - a relatively small number one might think, but when I tell you that Hungary's rate of inflation remained at a 40-year low of 0.9 percent for the second month running in December, I think we all know the significance of the number. 


Debenhams "Wishes Made Fabulous" came in at a very respectable number three. 

Not quite Christmas Number One on Top of The Pops, but when you're up against the behemoths of Sainsbury's and John Lewis (Westlife and Bob The Builder to continue the Xmas POTP connection), third sounds pretty good to us. 

Waitrose
"The Story of Giving Chocolates with a Hidden Surprise"
by Stuart Douglas

The last of three festive Waitrose spots directed by Stuart is the most magical; with culinary genius Heston Blumenthal turning wizard master confectioner.


"The Story of Giving Chocolates With A Hidden Surprise" centres on Heston's preparations for his enticing Chocolate Story Box in time for Christmas. It's not your average box of chocolates and Heston is not your average Milk Tray Man - in Stuart's captivating film we see him and his assistants conjuring up delights with mandarin, pistachio and gold leaf, all with lashings of dark chocolate.

Stuart expertly crafts a charming story showing the intricate preparation that goes into making each sweet treat. His beautiful composition and ability to make even a piece of twig look enticing are fully employed. The film combines the wildly imaginative delight of a Willy Wonka-estque story with a portrait of the celebrated gastronomer and his wondrous workings. Licking of lips will certainly ensue.

Jesper Ericstam: EPICA-ly Brilliant

(for all you science-heads, spot the elemental mistake in the above image) 

Fantastic news from the 2013 EPICA Awards, where two of Jesper's spots walked away with prizes capping a brilliant year for the big Swede. 

The EPICAs for those who don't know:

"...reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders."

At this year's awards, the envelope pushing Libresse spot took home a Bronze award, with a Gold award going to his marvellous IKEA 'Night Walkers' film. It's one of our most favourite clips and one that rewards repeat viewings. So watch it again!


Xmas Trip


Debenhams + John Lewis + Marks & Spencer x 400% saturation ÷ half speed = ?*

(*= all the current Christmas ads mushed together and played at the same time, with the saturation boosted and played at half speed in a video that's a lot like a tie-dye DMT trip straight from Enter The Void)

courtesy of Flo Heiss and his cool Thinking Making Sharing Tumblr


(any excuse to post an Enter The Void gif) 

Nice Shirt at The Movies


This past weekend saw the release of the hot new Alfonso Cuarón space film 'Gravity'. The following are a few thoughts after seeing the movie. 

The movie seemed to have the perfect ingredients for 'a great film'  - cult director, great cast, dreamy subject. It all added up to a rare thing at the cinema these days - an adult blockbuster. It was released in the US a month earlier than over here (we'll save the rant about why that still happens all the time for another blogpost) to one of the biggest October box office openings ever and to rave reviews.

The trailer looked amazing - A-MAZ-ING - not least because of the highly-illogical 2K resolution version of it you could watch on YouTube. 

If Gravity is as good a representation of space exploration as we're led to believe, it's amazing how everything looks a bit rubbish in space and breaks really easily.  
It surely had to deliver on the stratospheric hype behind it - we trust in Alfonso! Unfortunately though... it didn't quite manage it. 

Hate to say it, but the trailer is a big problem. Call it flogging the same dead horse that bolted a long long time ago, but again this is another case of trailer spoiling things by showing too much of the final film. If you've happened to have seen the trailer, you've probably seen a good third of the admittedly very tense action in the film. There's three big set pieces in the film, so by watching the trailer you've already knocked out one of them. 

(Having said that, there might be a vague whiff of ¡SPOILERS! in this review if you haven't seen it.)

This problem is amplified in this film particularly, as all the action is actually all very a bit... well, samey. The film is basically about bobbing about in space in varying degrees of peril, so once you've already been exposed to a good degree of it, there's not going to be too much else on offer.

"Bobbing about"
It's easy after a while to be desensitised to the peril, partly due to the trailer experience, but also due to the fact that by the time you've got quite a good way into the film, it's very obvious that the main character is going to survive, no matter what is thrown at her. By the time the film's big climax comes around, you're actually more exasperated by the inevitability of it all rather then left gasping at a miraculous space escape.

The most interesting scene is one where there's an unlikely reunion between the two main characters after you're lead to assume that one of them must have died. You sit up straight at this point at the possibility that finally, maybe, the film could go anywhere other then the increasingly obvious conclusion. Are they alive? Are they dead? Are they be somewhere between the two, between the heaven(s) and the earth?

 No, actually, they're not. It just turns out that the scene is actually just a dream one of characters is having (paging Bobby Ewing in Dallas), so any intrigue is washed away like a bit of old seaweed at low tide, leaving you instead watching a boring and quite distracting backstory unfold further.


This backstory felt shoehorned in, feeling almost as though it had been shot afterwards and slotted into the film to give it that sense of meaning, life and spontaneity that is lacking from the film in general, tying back to the central conceit of the film that it is just a couple of people bobbing about in space a bit.

It's a real visual, visceral treat this film -  the scene with a deconstructing International Space Station is expletive-inducing and alone is worth going to see in IMAX. Even the relatively mundane-seeming spacewalk in the opening scene is enough to induce clammy palms, long before the intense drama fully kicks off. 


There has been lots of discussion about Gravity's scientific inaccuracies, so we've posted this diagram to hopefully help clear things up. 
It would have been amazing if the film could have maintained this tension and intrigue all the way  but unfortunately it doesn't, leaving the film a few stars short of a full constellation.

High Praise Indeed


Apprentice mentor and noted cultural critic/loudmouth Sir Lord Sugar registers his approval of Stuart's new Debenhams Christmas spot.

We are blessed.

Waitrose
'The Story of Giving the Perfect Christmas Dinner'
by Stuart Douglas

In the second of three spots Stuart is directing this Christmas for Waitrose, 'The Story of the Perfect Christmas Meal', begins not on the big day itself but many months beforehand. 


Filmed on location at a turkey farm in deepest Lincolnshire, the spot shows the lengthy turkey tending our farmer goes through over the course of a year in the run up to Christmas. The stars of the film are the fowls themselves as they are cared for, fed and watched over by the farmer through rain, wind and snow. We end the spot in the family home, our farmer taking a well-earned rest before sitting down with the family for a delicious and well-deserved Christmas meal. Of turkey of course.

Stuart expertly crafts the farmer's story as we see the months roll by; revealing a wonderfully warm portrait of a farmer's work, aided by Roger McGough's cozy voice-over. The final scene with the family gathered around the table eagerly anticipating their Christmas lunch, will definitely put you in the mood for the fast-approaching festive season.

Debenhams
"Wishes Made Fabulous"
by Stuart Douglas

Stuart directs a wonderfully epic festive finale in the latest Life Made Fabulous campaign in a dazzling spot full of magic, wonder and romance.


The film continues the bold, cinematic style Stuart established in his two previous spots, with a cast of glamorous beauties who find their paths mysteriously intertwined. Centre to this story is a lovestruck couple who reunite at a glittering ice rink in a stunning castle location.

Along the way, we see an enchanting number of scenes and characters, all resplendent in their chic outfits from the Designers at Debenhams collection. One of the designers, Julien Macdonald, described the spot as “capturing everything that makes this time of year so special”.

The evocative Foxes track returns again, this time with a festive flourish, adding a sense of wonder and drama. In a first for Debenhams, the spot will also be shown in cinemas.

Stuart comes up trumps again delivering a dazzling film that is as extravagant as it is heartwarming - the perfect culmination to the department store’s 200th anniversary year.

Remember, remember...


Happy Guy Fawkes! Courtesy of Liz's Forvermark Diamonds spot. 

Waitrose "Community Matters"
by Stuart Douglas

Stuart reunites with Waitrose to deliver some early festive cheer in the first of three spots for their Christmas 2013 campaign. 


"The Story of Giving Something Back" draws attention to the work Waitrose and its staff members do for local good causes through their charitable Community Matters scheme. 

A small boy accompanies his Mum to pick up some pre-Christmas groceries and sees for himself the power of the small green coin given to him at the checkout. It's with this token that he chooses which local cause will receive the support of the Waitrose store - in this case the fantastic work the Waitrose partners do to help with providing a festive meal for the elderly folk of Dibden in their weekly lunch club.

Stuart famously directed Waitrose's TV campaign throughout the 2000s, establishing a distinctive look and feel for the brand with a series of films applying Stuart's signature impressionistic photography and intimate storytelling. His reunion with Waitrose has been heralded by DavidReviews, with the site opining that the two are the "Elizabeth Taylor and Richard Burton of advertising... both Waitrose and Elizabeth Taylor always looked at their most radiant when attached to their one great love".

Keep tuned to see more of Stuart & Waitrose's love affair very soon.

New Director Signing:
James De Frond

We are overjoyed to be welcoming James De Frond to our company's growing and diverse roster. 


James emerges from a TV comedy background - having produced, written and directed some of the funniest comedy shows over the past few years - he brings a reel full of laugh-out-loud funny moments, a genuine love and understanding of the mechanics of comedy and a brilliant repertoire of strange but true stories. This is James' first foray into commercials and he has chosen Nice Shirt Films to explore it with.


London-based James honed his comedy chops whilst still a teenager, working with Mel Smith and Griff Rhys Jones at their phenomenally successful company, Talkback, on such comedy greats as Brass Eye, Da Ali G Show and I'm Alan Partridge. He was soon researching and writing with burgeoning comedians like Jimmy Carr and Leigh Francis in the early days of E4. His directorial breakthrough came whilst shooting Francis in "Keith Lemon's Very Brilliant World Tour". This led to a long term collaboration between the two where James developed intense relationships with each of Francis' Bo'Selecta characters including a coquettish liaison with Mel B. Spending time in each of Francis' characters' heads taught James to find each character's voice and comedic capability. 


Further productions James has co-written, produced and directed include VIP and The Morgana Show, both for Channel 4. It was James who developed all of Morgana's male characters and although initially Morgana hated him for it (she'd only ever mimic-ed women and there were lots of tears), it led to the Best Breakthrough Award at the British Comedy Awards. James has also been nominated in the Bafta Best Writing category.


James brings a fresh approach to comedy direction; exacting hilarious, multi-layed performances and situations from a beguiling array of characters. Highlights on his showreel include a Tourettes-addled hillbilly family at a baseball game, the untold story behind "Michael Jackson's iconic Billie Jean music video and a glimpse into Terry Wogan's integration into post-retirement life in Jamaica.


He continues to develop, write, produce and direct comedy. He is in development on a BBC prime time comedy sitcom and a sketch show for FX in the US: his first production meeting for the new show took place on the set of Arrested Development - specifically the Bluth family model home kitchen.

You can catch all of James' work over on his showreel at the website.

The Nice Shirt Films x Raised By Wolves Party 2013

Last Thursday saw the social event of the season, with a small soiree held at our office. If you were there, we'd like to thank you for coming and making it a very special evening (...and ask you if you know who nicked our new expensive candles??)

 If you weren't there, you missed out on some fantastic food, delicious drinks and some top notch tunes and some convivial socialising. What follows next are a few snaps from the night to give you a sense of what was a magical, liqui-centric evening. 









(thanks to the fine folks over at Black Pig with White Pearls)



There are lots more photos from the night, but due to the various states of inebriation depicted, what happens in Vegas stays in Vegas. 

Debenhams "Coats & Boots"
by Stuart Douglas

Stuart Douglas' latest film for Debenhams gives us a romantic, sumptuous glimpse into the department store's stylish collection of winter coats and boots. It is the second of three films Stuart is directing as the store re-imagines its "Life Made Fabulous" campaign with a more visual and cinematic feel.


The exhilarating spot picks up where "Grand Hotel" left off, giving us a fast-paced and luxurious glimpse at the season's latest collections from the Designers at Debenhams. The chic garments are showcased in the film by the assortment of beautiful people who are all intriguingly linked in a frenzied, romantic romp through the streets of Prague Budapest Buenos Aires (!). The much-lauded sketch motif from the first Debenhams film returns in this spot, highlighting each stylish garment's connection to their respective designer's original vision, as we see the elegant clothing magically transform from real life to designer sketch.

The soundtrack to the film is again the infectious "Youth" by Foxes. The stirring song, in combination with the elegantly-shot apparel, the smouldering stars and the compelling scenarios adds up to another highly-polished and enthralling film from Stuart.

Rabbiting On

Jesper's rather wonderfully odd Verisure spot with the rabbits has been going down a storm.



Shots loved it, naming it a Contender, whilst David Reviews loved the spot for its "wonderful weirdness. [The spot is]... the very definition of brave advertising". High praise, indeed!

It even conquered The Guardian's Ad Break, the pick of the week's best adverts from across the globe:


It's always makes us sad bunnies that bar the Guardian's article, you need to pay a subscription to see what Shots et al say about our directors and their work, so to ease you through the pain we made this slightly-trippy, down-the-rabbit-hole(!) Vine:




Weird.

"Let's Have a Party"


The food is ordered, the drinks have just gone in the chiller: Nice Shirt and Raised By Wolves are having a little get-together very soon.

After much planning and much careful deliberation, the invitations are winging their way to their recipients now.


If you received yours, we can't wait to see you there. If you didn't, well, better luck next time.*


(*If we missed you out, sorry! We'd love for you to come - drop us a line and we'll see what we can do) 

Verisure "Rabbit Party"
by Jesper Ericstam

Jesper emerges from a busy Swedish summer with a series of spots for Verisure. The campaign, comprising of three spots, centre around various family scenarios using a new feature to control their home's security & lighting via some sort of smartphone magic. Jesper brings his typical charm, warmth and slightly off-the-wall humour to these family home-based comedy spots, that recall his recent highly-praised work for IKEA

Our pick of the three spots is "Rabbit Party", which sees the mother happily relieved at the message that her son is home safe and sound, with no knowledge of the ensuing feast he has planned for the family pets.

Flamin' Groovy

We're delighted to bring you news of Jon Hollis' success you might have read about earlier.

At the IBC Awards held in Amsterdam last month, Jon's groundbreaking SFX work was honoured with Special Recognition for Pioneering Work in Flame award. The ceremony was arranged by Autodesk, whose Flame software Jon has been using to create memorable work for commercials and features for over twenty years.

Jon receiving his award.
As well as honouring his talent, his contribution towards the creative community was also recognised with the organisers praising Jon for his pivotal role in bringing Flame to the forefront of the visual effects world.

Jon, in his inimitable style, said he was "honoured to receive the honour", which is pictured below in this exclusive snap taken today from his Flame suite.

The award. 
You can watch Jon's pioneering work over at his showreel

...and click below to watch a very interesting Q&A with Jon and Caitlin Troughton from the IBC below! 

Forevermark by Liz Murphy


Nice Shirt Films is excited to announce the arrival of Liz Murphy to its growing roster of talented directors.  A young talent belying her large repertoire of work, Liz grew up in Australia and relocated to London four years ago.

Liz, like so many other directors, racked up the plaudits throughout her early years - but no other filmmaker can lay claim to her Canberra Ballet School's Award for Excellence, aged only 9. A creatively diverse development followed: at home where she made her own DIY animations right through to film school, where she directed tender, emotional art films.

Upon graduation, Liz was shortlisted for the CFP-E/Shots Young Director award at Cannes with her first ever job. After winning more awards for Suncorp and conducting a frantic symphony in a marvellous Telstra ad, Liz continued her knack for developing and creating an array of beguiling films including complex stop-frame animation in her intricate RAC and Homebase commercials.

One of the most diverse directors we've come across, Liz's debut collaboration with Nice Shirt is a spot for the Debeers diamond brand, Forevermark.


The spot is a beautiful one; giving us a captivating glimpse into an emotional connection between a man and a woman. Liz encapsulates the affection the couple share with each other with a palette of warm colours, intimate focus and touching performances.

Liz has also recently completed "Heart Lock"; a self-written, self-produced short film about a boy meeting a girl with an intriguing secret. It has comfortably found its place on the 2013 festival circuit, premiering at the Atlantic Film Festival in Canada.

The folk at Nice Shirt commented, "Liz wowed us with her intelligence (she's a self-confessed technical nerd), tenacity and remarkable attention to detail.  She's also very funny and great fun to work with. She is a director with many strings to her bow and we are very much looking forward to developing her talents in this market."

Debenhams A/W: Hot-to-Trot


Stuart's dazzling Debenhams spot picks up more plaudits, this time from RetailWeek. The shopping svengalis called Stuart's film "smoother, slicker and... cooler then previous instalments".

Loving the use of the term "fashion-savvy", so where else to show off then right on the rooftops of the fashion-savvy dedicated followers of fashion on Newburgh Street. 

Have you heard the word?
Debenhams Round-up

Stuart's latest Debenhams spot is out there in the wild and has been getting some great feedback. Take a peek below at what people have been saying:


Campaign Brief called the spot Debenhams' "most ambitious yet"


The Drum named it Ad of The Day, calling it a "polished number".

Campaign magazine's Online site put it on The Work.


David Reviews opined that the spot "ups the game" in the Debenhams' perennial battle for the high street with M&S.


Little Black Book Online featured the spot on their News section

Debenhams "Life Made Fabulous"
by Stuart Douglas

We're proud to present Stuart's latest big project for the high street fashion giant Debenhams.




Stuart celebrates high street department store Debenhams' 200th Anniversary with a cinematic visual extravaganza crammed with beautiful people, sumptuous colour and fantastical locations with a large dollop of intrigue thrown in.

The biggest, most ambitious spot to date in the 'Life Made Fabulous' campaign, introduces the 2013 Autumn/Winter collection with a cast of glamorous beauties who find their paths mysteriously intertwined.  Old world glamour and modern, tailored day and night wear from designers Julien Macdonald, Jasper Conran and Henry Holland amongst others are showcased against ravishing locations found in Buenos Aires.

A further departure for Debenhams, is the appearance of a recording artist in its commercial.   The sound track is 'Youth' by Foxes and the up-and-coming singer makes a cameo appearance, giving the film something of a promo feel.

Stuart guides us through a sensational world where secret rooms host old world carousel rides, magnificent staircases and moonlit porticos delivering the perfect setting for a sexy and enchanting ride.

Hollis/Flame


As you may have heard previously, Jon Hollis is in the running for the Flame Award - celebrating the Flame artistes who have advanced VFX over the past twenty years. Voting is now closed with the award ceremony taking place soon, hence the interview today. 

We haven't seen the footage so while there might be a chance it could've gone a bit Frost/Nixon, we're sure Jon handled it with aplomb. 

You can check out Jon's highly regarded work here

Nice Shot: Cat's Eyes


Lauren shows us the "smitten kitten". 

Big on Bowie

Had the delight yesterday evening of heading down to the V&A's "David Bowie is" exhibition and it was really really great. Lots more then just his costumes & stage wear, the collection featured some amazing artefacts (most enjoyable: handwritten lyrics for "Win"! And "Young Americans"! The glass bauble from Labyrinth! Most chillest: coke spoon, used tissue with Bowie lipstick smudges).

Though photography was not allowed in the exhibit (massive anachronism), we snuck away with a pic of Dave himself's portrait of Iggy Pop from their Berlin days:

Judging by this masterful photography, maybe the 'no photos' rule is a good idea.
Not bad! Massive disappointment though that amongst the collection, his blue suit from Live Aid was stuck up on a stupidly high platform making it impossible to see, but still, the whole show is very worth going to have a look at. 

A similarly fabulous & talented entertainer is our director, Jan Kwiecinski. His latest spot for Thompson Punke is as good as anything Bowie has done, and that includes having his picture taken with Paul McCartney in said blue suit:


Jan's favourite Bowie track is 'Life on Mars?', which you can enjoy below. 

Thompson Punke
by Jan Kwiecinski


A beautiful sunset crowns a red-letter day for humanity. A post-apocalyptic city smoulders on the horizon. Through the woods traipse a group of survivors. Are they the last people on earth? This band of rebels, renegades and drop-outs who have lucked-out, party for what could be the last time. There is no tomorrow for these last scraps of human remnants as they toast their last hurrah with beers, bongs... and bats. What better way to say goodbye to it all than with a nice spot of ping pong?


We're extremely proud to present new signing to Nice Shirt Films, Jan Kwiecinski, and his latest work for Thompson Punke.

A breakout star from the Wajda's Master School of Directing in Warsaw, Jan directs the film with a verve and passion that bleeds from the screen. His eye for arresting colour is one of the stand-out elements of the spot.


Jan left his native Poland with a selection of award-winning, self-written short films under his belt, most notably his taut, gripping "The Incident". After graduating from the London Film School, the next step in his fast rise was his personal selection by Harmony Korine & Vice magazine's film arm to make one segment in the three-part, visually evocative, "The Fourth Dimension". The film premiered at the San Francisco Film Festival and generated industry buzz for its twisted play on space, time and audience expectations. Shortly after the film's debut, Jan was selected for the Sundance Institute for Directors and Screenwriters Programme, where at the infamous breeding ground for the next generation of filmmaking talent, he is adapting "The Incident" into a full feature.  At only 27, Jan is a tour de force to be reckoned with.

Highly inventive and infectiously enthusiastic, Jan makes his first foray into commercials with this spot for Thompson Punke.


Soundtracked by poetry from Milton and punk rock from "Tiger" by the Brooklyn band Cheeseburger, Jan leaves us with something memorable.


The Brooklyn-based outfit of Thompson Punke, self-described as a bad-ass ping pong clothing brand, is one of the originators of the ping pong revival that started in NYC, crossed the pond and is now taking over the world one pong at a time. The connection between creativity and ping pong isn't a familiar one but is a logical one - what self-respecting agency, design studio or trendy bar is without a ping pong table? Thompson Punke capitalises on this with a bright and hyperactive collection that captures the spirit and fun of the game everyone loves to play.

To see Jan's work, have a peek at his showreel here.

Bumble Drum


A little late on this (maybe the decision had to go upstairs for a DRS referral or something before we found out), but those fine folks over at The Drum made Tareq's "charming... beautiful" David "Bumble" Lloyd spots for Coral Ad of the Day! Howzat! etc. 

Coral "Bumble" by Tareq

Just in time for another cracking Ashes summer comes Tareq's latest spot for betting website Coral. Eliciting the opinions of Sky's lead commentator David "Bumble" Lloyd, Tareq's viral campaign captures the great man pontificating in his unmistakeable manner on all things cricket, begonias and shortbread biscuits.


The films were shot on location at Bumble's home, greenhouse, local pub and golf club, as well as Old Trafford cricket ground. They fully demonstrate Tareq's adept handling of shooting in the 'documentary' style he has much experience in - capturing the subject's personality through questions (this time submitted by Bumble's many thousand followers on Twitter) and beautifully contextualising cutaways, with the hint of fun & mischievousness that runs through Tareq's work very much present in these clips. David Reviews called the films charming for the way they beautifully exploit Bumble's tendency to say whatever comes to mind.

It was a fantastic day spent with Bumble on the shoot - (well, any shoot that ends up in the pub is always a good one) as evidenced by this snap of Bumble and Tareq with the crack Nice Shirt production team of producer James on the left and exec producer Rich on the right.

Working hard, hardly working.
We're pretty sure Bumble's holding a full-sized pint glass in his hand here: the great man would never drink half pints! It's just that his hands are quite big, what with the cricket and everything.

Jon Hollis :
Flame Artist Extraordinaire

It's not everyday you work alongside someone who is internationally renowned as one of the greatest proponents in their chosen field- no, wait a minute: it IS everyday we work alongside someone who is internationally renown as one of the greatest proponents of their chosen field! 

We're excited to bring you the news that Jon has been recognised by the developers of Flame as a leader and an expert in the world of visual effects and is nominated for a Flame Award in acknowledgement of his
 "...high level of creativity, originality, community involvement, and a dedication to advancing the art and science of visual effects creation through the skilled use of Flame."
We're all very proud. He is one of the chosen 30 ultimate Flame Artists, so he needs your vote! Pop along to the Autodesk website to cast your vote & show your appreciation. You can see Jon's outstanding work over on his showreel

To mark the occasion, we commissioned a portrait of Jon, capturing him hard at work in his suite, which we can exclusively reveal below. 


Flickr Finds : National Archives

It's always amazing what you stumble upon when browsing the 2 billion pictures on Flickr. The National Archive has a selection of images from their own probably very vast catalogues. Here are a few that caught our eye:








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