Recent Posts

J&B "The Other Brother" by Stuart Douglas

An intriguing tale of sibling rivalry in Stuart's latest, as the legendary scotch proves it's "No Whiskey for Old Men"


Two brothers, though they share the same name, are quite different.

The film is one brother's sprawling account as to why one is not like the other. The success, achievements and glory came easily to one sibling, whilst the path our brother - "the other" - has followed is a route much more challenging but no less rewarding.

Two brothers but very different spirits. 

It's a rip-roaring tale handsomely directed by Stuart and features a emotive voiceover from Sherlock's Moriarty, Andrew Scott. 

It's our birthday! And we reward ourselves with a small present: a new director signing! 

2004 saw the birth of 'The Facebook', a company that has gone on to do okay for itself. But it also saw the birth of the mighty Nice Shirt Films, and like any ten year-old, we’re keen to tell everyone how proud we are to have made it to double figures. To celebrate we have put together a little clip of a few choice highlights (no grannies were incinerated in the production of the film).



As a little gift for ourselves, we have signed a brand new fresh talent to our small but perfectly-formed roster: Kai Schonrath. An immensely skilled film-maker, Kai's graduating spec film, the hilarious "Flowers", announced his arrival being shortlisted for the Young Director Award.


"Flowers"

 Subsequent films have clearly demonstrated the super talented young man's skills. A HIS Jeans spot starring semi-naked former Heavyweight Boxing Champion Vitali Klitschko and his frankly bonkers Pocket Symphonies film that saw the physical rebirth of classic music in human form were well received internationally.


HIS Jeans "No Belt Required"



 Sven Helbig "Pocket Symphonies"

Kai's approach of telling unique stories in highly personal ways is one we are all very excited about. Repped by Czar in Germany, he is with Nice Shirt in the UK and is a talent to watch out for. His work is now live at the Nice Shirt website

Blue Lagoon
"Beauty Comes From Within"
by Borkur

A magic and mesmerising spot shows us the beauty of science in spectacular detail for the Icelandic skincare brand


In case you didn't know, the Blue Lagoon is the world-famous volcanic spa situated in deepest Iceland and is the country's most popular attraction. It's geothermal pools lets you soak in waters warmed and enriched by the earth's core. Their eponymous skincare collection extends the benefits of the naturally-heated spa to the home, with a range of products the merging of science and beauty. Borkur's stunning film directed in partnership with Daniel Atlason and created by Dodlur, runs to a similar theme, showing the close-up, geological side of the spa's skincare collection.

The body of the spot is science in action: magma bubbles and oozes, lava explodes and cracks into dust, while water steams, bubbles and fizzes, all shot in spectacular close-up, giving us almost magical, otherworldly imagery accompanied by a haunting soundtrack. 




The climax of the film follows our female bather from the spa to home, via Blue Lagoon's laboratory where we glimpse at work done for the range's production.

Borkur enhances his varied repertoire with a film that demonstrates his abilities as an increasingly versatile director.

See more of his work over on the Nice Shirt website.

Front Page News


There's a familiar image on the front page of this week's Campaign magazine... Why, it's from Liz's National Trust spot! Catch the cover star here:


Answers on a postcard as to what time in the spot the still comes from. 

Tareq / Jaeger / Campaign

Tareq's rather brilliant and very stylish launch films for the British fashion label's Autumn/Winter collection featured heavily in the latest edition of Campaign magazine, going under review in the fearsome "Private View" regular feature - eek! We needn't have worried however as Tareq's films went down as a huge success - especially with head style honcho herself, Mary Portas.






Some fantastic reading, there. Thanks Mary!

O2 Priority by James De Frond


James' new ones show us some very weird but very funny converts to "The Good Life"

You may remember we last saw O2's beloved dog-slash-cat leading a packed seminar, urging us to Be More Dog via the power of the O2 Priority app. These two new films in the campaign show the effect of the pussy's preaching down the cinema and the art studio.

Meet Klaus. Serious art school model. Dedicated to nudity as much as his art. Unfortunately for him, his muse, Justine, is getting tired of the naked life and longs for the Good Life with the help of O2 Priority. Unfortunately for Klaus, this may involve wearing clothes.


In the next spot we meet Ziz. Rudeboy gamer turned social butterfly. He rarely made it outside but now thanks to the Good Life and O2 Priority is down the cinema on the regular - for real - with bare ladyshapes. Or something.


James gives us a genuine comedy delight with both Ziz and Klaus, that continues the director's long line of creating brilliantly memorable characters and performances. The role of the liberated rudeboy and the dedicated naked artiste is played by James' long-time collaborator Tom Davis and the pair have combined again to great success.

See more of James' work over at the website.

National Trust - Creative Review


Creative Review loves Liz's awesome National Trust film as much as we do! 

The spot has made it onto a round-up of the week's best work - watch it here:


The British fashion brand celebrates its 130th Anniversary by enlisting the help of three top models and their mothers in an elegant and poignant series of films that draws attention to the matters of style.


Jodie Kidd and mother Wendy, Jacquetta Wheeler with photographer mother Tessa Codrington and Jasmine Guinness alongside mother Liz Casey star in an interview/documentary film directed by Tareq that succeeds in capturing the spirit and style of the classic chic fashion house - that quintessential balance of taste and elegance we have come to expect from Tareq's extensive collection of fashion work.

The first video, entitled 'Character' features each mother and daughter musing over the characteristics they have acquired through the generations: “Her determination”, said Wheeler on mother Tessa Codrington, while Guinness expanded on her mother’s “bloody-mindedness” and Wendy Kidd modestly names the “sense of humour” she hopes to have imparted.

There are three further films accompanying the season's launch, each based around a topic of discussion - ranging from what constitutes British style exactly to what it means to be a modern woman.

Jacquetta Wheeler with photographer mother Tessa Codrington 
View the collection of films here.

You can view more of Tareq's work at the Nice Shirt website.

Top Shot

Borkur's Vinbudin spot is a Shots Contender!


Drinks all round if you ask us. 

Vinbudin "Bad Excuses" by Borkur

Fancy a drink? Just make sure you bring your ID...


Iceland, the land of the midnight sun, is also the land of government-backed alcohol stores, acting as the only place to legally purchase booze of any sort. While this may sound a bit of an inconvenience to those of us in free-flowing, free-drinking countries, Vinbudin, the authority that runs the stores encourages Icelanders to buy booze at their shops, as their latest campaign directed by Borkor shows. The only inconvenience they want you to avoid when purchasing is forgetting your ID, backed by some entertaining (if slightly dubious) statistics.

In three very humorous spots, we see people with 'dog-ate-my-homework-type' explanations as to why they don't have any form of ID with them - in one case, quite literally. Borkur teases out some wickedly captivating excuses that leave you waiting for the punchline, delivered in that expert deadpan style we have come to expect from Borkur's work, most recently in his acclaimed spot for Cif. The reactions of the exasperated shop assistant having to deal with these air-headed customers is worth the watch alone.

Pick of the bunch is 'Washing Machine', that takes its cue from that infamous Levi's 501 laundromat spot from the 80s, though this time with an Icelandic spin (cycle). A hunky, funkily-haired young man strips off to wash his clothes, much to the delight of the watching female audience in the steamy laundromat/diner/bar. Much to our delight however is the moment when we see that his passport has accompanied his jeans into the wash. Our unfortunate man tries his luck at the checkout, but the store assistant is having none of it, nor his rather ropey excuse explaining what exactly happened to his ID is.

Catch the spot here as well as the two sister films that are guaranteed to raise a laugh and remind you to always keep an eye at all times on all your forms of ID.

Catch more of Borkur's work at the Nice Shirt website here

National Trust "50 Things" by Liz Murphy

Liz Murphy directs an extremely fun campaign for the National Trust.




The delightful film sees a bunch of very bored-looking children stuck indoors with very little to do. Then, in a blink of an eye, we're thrown outside with the kids into the joy of the great outdoors and all manner of encounters at National Trust locations. 

The film is the centrepiece of the National Trust's '50 Things To Do Before You're 11¾' initiative to get children back-in touch with nature - in every sense - from holding creepy-crawlies and rock-pooling in the hunt for crabs, to the simple joys of rolling down big hills and sitting out under the stars for a spot of stargazing. All lovely clean, wholesome stuff. And lots of great moments to GIF!


The young director follows up her critically-acclaimed childhood bereavement charity spot with a film that evokes strong childhood memories of days gone by. 


See more of Liz's work here.

Hakle "Matterhorn" by JJ Keith

Who knew the latest in toilet paper innovation could be so exciting?!



JJ Keith's latest film for the Swiss off-shoot of Andrex toilet tissue takes us to the deepest, darkest, weirdest depths of Switzerland for an encounter with a shining star in the world of toilet paper innovation, Dani Oberholzer. The clearly very passionate and not-at-all strange Mr Oberholzer has been tasked with wiping out the competition as the company's new "Director of Communication and Innovation"- yes, that's him we see doing press-ups on the tour of the toilet paper factory.

JJ's film centres on Mr Oberholzer's latest concept to demonstrate Swiss precision, efficiency and brilliance through toilet paper: triangular-shaped packaging, inspired by the the country's majestic Matterhorn mountain. Though beautiful from an aesthetic standpoint, his Toblerone-like design is actually quite useless - the confused factory worker's humorous attempts at packing and shipping the boxes certainly shows this. Quite clearly Mr. Oberholzer needs help - specifically your help, with the campaign asking the public for ideas on how to bring Swiss toilet paper brilliance to the masses online.

JJ's new film is a slice of Euro weirdness, that raises a titter with its subtle humour and well observed comedy.

See more of JJ's work over at the Nice Shirt website

MasterCard "Bellboy" by JJ Keith

A cunning bellboy arrives just in time for our summer holidays


JJ's new one for MasterCard sees an opportunist bellhop take on a weary hotel guest. Tipping is always a sticky point at the best of times with JJ's spot exploiting the cultural, societal and financial minefield for some prime comedy goodness. 

The deft spot gets its point across without any dialogue, with the performance of the hotel's bellhop, front desk and maid(?!) in particular lending the film a glorious silent comedy touch.

Catch more of JJ's fantastic work over on the Nice Shirt website.

#throwbackthursday : Magic FM


From way-back-when, in the wild days of the year 2000 is Jon Hollis' frankly nuts Magic FM job. 

Not just a master director and a visual effects impresario, Jon with this film somehow presaged the today's Internet fascination with cats sliding down multi-coloured rainbows. 


Philips "Father's Day" by JJ Keith

JJ Keith's latest is an ode to fatherhood.


There's the old one that kids always like ask, about how there's a Father's Day and there's a Mother's Day... so when's it Children's Day?? The obvious answer is that it's Children's Day everyday, as this film shows. Two cheeky young scamps run a Dad ragged on just your regular average morning routine, featuring spilt milk, dog shaving and very diva-ish wardrobe demands.

The family's quite vast array of Philips products get put to their full use in a spot that is a cute slice of frantic family life, with a twist at the end that shows a father's day/work is never done.

Excitingly enough, the film is one of the initial offspring from JJ's new German production venture. FoxDevil Films comprises of an immensely talented roster out of Berlin that is sure to take over Germany and beyond soon.

See more of JJ's work on the Nice Shirt website.

Hooch "Hoo's For An OOOCH?"
by James De Frond

James directs the Keith Lemon-starring spot as the infamous 90s alcopop returns.



We see the saucy host of Celebrity Juice venturing to the bar on a glitzy night out with only one drink on his mind - unfortunately it's the one drink poor Keith has the most difficulty pronouncing. Cue lots of laughs as he seeks full-on Lemon refreshment. 

The laugh-out-loud spot is our young director James' commercial debut. James has previous history with the man behind Keith Lemon, bringing his comedy directorial chops to Leigh Francis' previous smash hit comedy sketch show Bo' Selecta. This spot sees the pair reteaming to great effect, bringing us this slice of Hooch hilarity. Ooosh!


See more of James' work by watching his reel over on the website.

Gabriel García Márquez by the Douglas Brothers


Spanish newspaper El Pais selected The Douglas Brothers' portrait of Gabriel Garcia Marquez for the cover of their photo tribute to the celebrated author.

Stuart, along with his brother Andrew, photographed García Márquez on an assignment with Esquire magazine in 1990 in Mexico City. 

Jeep "A Different Drummer"
by Stuart Douglas

Stuart's latest film for Jeep picks up where his previous Cannes Lion-shortlisted film for the 4x4 carmaker left off. 


This new spot for the Chinese market, where the film was shot and recently aired, delivers a message in praise of the spirit of individuality in these fast-paced modern times.


The film was shot on location in the region of Shenzhen with Stuart's masterful photography showcasing the city's fast-growing, dramatic urban landscape with small contrasting vignettes helping to illustrate the film's message of marching to one's own drum. It's an intriguing and gorgeous snapshot of where modern China is today.

Doritos "Penalties" by JJ Keith

"Penalties. The nation's achilles heel..."


This summer's festival of football is nearly upon us so it's probably best to talk about England's penalty misery now rather then when the inevitable happens at the World Cup in just under two month's time. 

To spare our blushes, JJ's new one with Doritos sees their now famous mariachi band enlisted to give us a few tips on how to successfully navigate the perfect penalty shoot-out. The magnificent Mexicans use some pretty fancy and utterly convincing (*ahem*) football skills to outfox a group of lads (and, somewhat ominously, England goalkeeper Joe Hart) down the park all in aid of Doritos' competition to win an amazing football holiday of a lifetime. 


We're a big fan of this guy's work. 

Liz Murphy's brilliant Grief Encounter spot has been gathering further acclaim, this time from Campaign magazine's Private View feature. 


After being made Ad of the Day on the magazine's website, two industry figures were invited to pass comment on Liz's charity film in a round-up of the week's best work across all advertising mediums, with both columnists heaping praise on the emotionally-charged film.


Gemma Butler, creative director at MRY, remarked on how successfully the film connects with its audience on an emotional level, with Indy Saha, director of strategy at Google Creative Lab, calling the spot "an awesome ad".

Read more about what they had to say about Liz's fine film here.


Grief Encounter on LBBO


Since it debuted earlier this week, Liz Murphy's heart-breaking new film for Grief Encounter has been widely acclaimed. Little Black Book Online for their 'Your Shot' feature talked to Liz about how she made her emotional and poignant new spot. 

Grief Encounter 'Where's Mum?'
by Liz Murphy

Every 30 minutes in Britain a child loses a parent. Liz Murphy's new spot for bereavement charity Grief Encounter shows the immense effect the loss of a loved one can have on a young boy.


As he goes about his everyday life around the home, we begin to sense that something is missing. As he fends for himself, he is accompanied only by his toy bear. We leave the boy clutching a photo of a missing loved one. He gazes out the window and lets out a sigh that hints at something troubling and more profound - the heartbreaking and saddening question of 'where's Mum?'.


It's a deeply moving film that powerfully gets its message across without the use of any dialogue. Liz Murphy coaxes a performance from the young chap that is as mature as it is vulnerable as he negotiates a life now with his bear and the definite sense that someone is missing. The spot was printed onto film in post-production, lending to the feature film feeling.

The TV commercial spot is accompanied by a short documentary Liz also directed that increases the awareness of the important work Grief Encounter does with helping families and young people deal with bereavement. People who have directly benefitted from the charity's support give heartbreaking testimonies about their losses and explain how much the counselling and help Grief Encounter has provided them come to terms with life when a loved one is no longer here. The variety of stories from the people the charity has helped at first-hand are as poignant as they are inspiring - the film ending at an event organised by Grief Encounter that symbolises the newly-found hope the bereaved has found through the help and guidance the charity has given them.

"Persistant Faces"
The Drawings of William Steig

Covering a diverse array of styles, the illustrations of William Steig are charismatic and extremely memorable. He was a prolific artist, creating the illustrations and writing stories for over 50 books ("Persistant Faces" included), most famous of which, Shrek, went on to become the computer generated, multiplex-bothering behemoth we know today.


His original version of the famous green ogre is very much different to the film series, and more in line with the rest of his body of work: on the surface, seemingly simple and child-like, yet beneath offering an intriguing complexity and charm.


Steig created 121 covers for the New Yorker magazine and contributed hundreds of cartoons to the publication.


Entitled "Family Structure"

The fact that there's a dog playing violin and that isn't the most interesting thing about this illustration is hilarious.

Grilstad "The Lucky Pig"
by Jesper Ericstam

Jesper's does it again in this lovely little rasher of Swedish weirdness. 


A little girl gets a pot-bellied pig for her birthday. In a pink roll-neck wooly jumper. What could possibly go wrong?

This new one from Jesper sees a daughter's birthday treat turn into a father's worst nightmare. The fallout (aka droppings) of adopting a pig into family life takes his toll on our doting dad, with the climax of the film seeing him at his wits' end, standing over a frying pan filled with gently sizzling bacon...


It's another slice of what Jesper does best: a charming glimpse into an odd chapter of family life, with a hint of the bizarre making it endearingly unforgettable. 

Radiotjanst "The Whispering Game"
by Jesper Ericstam

A new one from Jesper, saying 'Tack' paying your TV licence in a very Jesper way.


The film follows in the footsteps of Jesper's previous little spot of brilliance for Nettbuss. This time though, a host of people over land, sea and snow (and their neighbour's fences) work together to deliver an important message of thank you. How very Nordic. 

As the message is passed around from person-to-person, Chinese Whispers-style, the film takes in an amazing array of Swedish backdrops, so it's no surprise Creativity Online described it as beautifully shot. And when coupled with Jesper's usual selection of quirky characters, it all makes for a pretty charming spot. 

Nice Shot: It's all in the presentation


Some treats that alleviated a bad case of the Mondays.

Nice Shirt at The Movies:
Wolf of Wall Street

Another post with some more yakking about movies.



It's a curious film, made more curious by fact of who it was made by. Watching the film, there's more then a whiff of all that Scorsese is doing here is just updating his 'Goodfellas' recipe - which is timely, as 24 years on from the release, other people are still trying to make their own version of 'Goodfellas' themselves ('American Hustle', ahem). It's a canny update - in 1990, Scorsese portrayed mobsters central figures of no-good: loud-mouthed, aggressive New Jerseyites in sweatsuits, rising up through the ranks of the mafia, doing unspeakable, often quite evil things ("dance, you little prick!”). Where as now, in a modern revision, it's financiers acting as figures of pure evil - this time the loud-mouthed, aggressive New Jerseyites in sweatsuits are rising up through the ranks of financial institutions doing upspeakable/unintelligible and quite often evil things. It's funny now that this is what “the arch criminal” is to us now. The dissection of the Mafia through things like 'The Sopranos' means we don't find these hoods scary anymore. It’s like the scariest most psychotic deviant we can now imagine is a guy who can sell you a stakeholder pension.  

"As far back as I can remember, I always wanted to sell sub-prime derivatives"
The kudos shadow that Scorsese casts over this film is interesting. The sheer bawdiness of some of the action is sometimes bewildering, to the point where it's not much of a stretch to describe this film a gross-out movie. The Tao of Scorsese, somehow seeming to separate the movie from other gross-outs like 'Dumb and Dumber' or 'There's Something About Mary'. You might snort at these comparisons but you only need look at the casting of Judd Apatow farts 'n smarts regular Jonah Hill as one of the main characters to see what's what. Still not sure? The scene where his character openly masterbates (whilst high) at a pool party over a sexy woman might persuade you (Question: is this the first masterbating character to have gotten nominated for a Best Supporting Actor/Actress awards at the Oscars?). At least in 'There's Something About Mary' they kept most things inside their shorts.

Scorsese directing Leonardo DiCaprio on how to really nail 'lude behavior'
Appropriately enough, the film’s title forms the acronym 'WOWS'(LOLZ!). It’s wild, shocking film that has a dangerous air running throughout. But do you ultimately care? Unfortunately not, unfortunately. And the movie, in its very knowing way, even recognises this. In a scene vaguely reminiscent of 'Ferris Bueller's Day Off', L.D.C. explains to us, the audience, directly to camera, the intricate ways in which the phoney stock company he created is making a boat-load of money illegally. Only he stops explaining the scheme halfway through, correctly predicting that the scheme is actually quite boring and we, the audience, are not going to care. It's a clever move on behalf of the script, but also a very telling one. You're left wondering as the film ends what does it actually matter they got caught? You kind of know by this point, actually, no one's really going to get their ultimate comeuppance, and that perhaps that this isn't the point of the movie, so all you're left wondering is where all that money they sent to Switzerland went. Is it still there?


Put it this way, the film's about as good as this L.D.C. GIF from the movie. Which is great! But it's a GIF. If you like that, you'll like the film. 'WOWS' bangs and crashes, snorts and spurts its way through three hours (THREE HOURS! The excess of excess in the film becomes wearisome) with the last hour (THE LAST HOUR!) suffering having numerous opportunities to wrap things up, but unfortunately never taking one.  

One thing worthy of praise in the film was its attention to detail. Things like the way the production team got the exact stonewash denim colour for jeans, the way characters’ Rolexes (Rolexi?) got progressively gaudier and bling the more money they earned, the brilliant way in which the film blends all forms of media throughout the film, as we see TV shows, fake adverts for phoney banks and episodes of 'Lifestyles of The Rich and Famous' weave and overlap each other, heightening the film’s excessive tendencies. 


It’s weird: being released in the “Awards Season” almost works against it. It’s almost as if that if it were released in the summer, outside of the Awards Season kerfuffle, I’m sure I would really like it. It's like 'The Hangover IV: Platinum Amex' But in being swept up in the Awards Season tide, it doesn’t quite measure up as a great film ('Gangs of New York', much?). When it's good, it's really good. It’s just a shame there’s not enough of the good to make it great.  

Waitrose Christmas: Plus Points

This week's Campaign magazine takes a look how well retail brands performed over Christmas after the now annual festive advertising blitz.
 "Christmas 2013 was the first time that UK advertising got the Super Bowl treatment" said the magazine in its overview, with Stuart's work for Waitrose's campaign featuring prominently. 


Note the boy in the hat from "Community Matters" and the 3.1% increase in sales from 2012, driven by their festive marketing and three Stuart-helmed spots. Catch them below and get back in that rosy-cheeked Christmas sentimentality.


'Heartlock' at the London Short Film Festival


Something for the weekend? We're very proud to share the news that our Liz Murphy's short 'Heartlock' is part of this year's London Short Films Festival.

'Heartlock' is not your average girl-meets-boy story, but a touching & tender update to the oldest, most wonderful story of all time, with windswept romantic piers, aquariums and a bit of smooching. Peep the trailer here:


Very romantic, we're sure you'll agree. 'Heartlock' will be shown as part of the festival's 'A Winter's Matinee of Romantic Films' screening at 1pm this Sunday. Bring a date or come alone and find someone to fall in love with.

Tickets can be bought here.  

McDonald's "Bring Home The Game"
by Stuart Douglas

Stuart's latest in the US gets in the mood for some Superbowl action.


Touchdown! Safety! D-Fence! Running Back! Can't say we know too much about American Football, other then the fact that the upcoming Superbowl next month will probably be the biggest sporting occasion in the US - if not the world - this year.

Stuart's new one shows us the social side of people getting together to watch the big game, and with the average NFL broadcast containing 6 times as much screen time dedicated to shots of players standing around as opposed to game action, it's the perfect occasion to get in some tasty treats.

ON Energy
"Connected to Nature" by Borkur

A beautiful, intricate collage of the small things taken granted, courtesy of Borkur



Borkur's latest for the Icelandic natural energy company ON Energy shows us a detailed and precise side to Borkur's burgeoning talents on his continually developing showreel. In precise macro photographic detail, we see close-ups of record players and lamps, waffle makers and iPads, all connected by ON Energy's use of natural energy to power homes throughout Iceland.

The spot ends on a gorgeous wide of an Icelandic fjord with our home cozily lit in the foreground - again symbolising the connection to nature. It's an exquisite first film of 2014 from Borkur in what promises to be a fantastic year for the young director.

School of Swifty

International Man of Mystery™ Tareq certainly does get around - check out previous postings about his eventful FA Cup road trip he undertook for his Budweiser film and a selection of varied Instagrams from his jaunts around the world. 

There's no point trying to guess where he'll end up next. A random set of picture messages we received this week confirmed this fact. There were previous office murmurings that Tareq was stuck in the US, subject to the Polar Vortex goings-on. Some said he had made the trip over there specifically because of the extreme winter weather they were experiencing - Tareq being the man who counts going on Arctic expeditions as a holiday activity of choice. The truth, though, was more bizarre. 


He had found himself at the Taylor Swift Education Center. 


Why was he there? What even is it? An education centre center about Taylor or for Taylor? As in, are there classes about her? Why does it look as though it's situated in an airport?? The smile on his face in the picture above hides many truths we hope to learn when he returns, provided he hasn't signed up to a 4 year degree course on Taylor's smooth subtle pop/country music stylings and writing brutally honest yet catchy break-up songs. 

Let the Sunshine In


"#trippy"

Coca-Cola
"Reasons To Believe" by Tareq

Tareq's newest spot give us all a little faith & hope in the new year.


As 2014 begins, "Reasons To Believe" injects a little positivity into our new year proceedings. The film sees singers in the New London Children's Choir singing their version of Florence + The Machine's 'You Got The Love', interspersed with instances of good deed doings from around the world, all with the goal of giving us reasons to believe in a better world.


Tareq captures the kids belting out the song with such joyful gusto that one can't help feel a little bit more cheerful, in a film that can find its roots in the classic "I'd like to buy the world a Coke" spot from 1971. This film forms part of a wider "Reasons To Believe" campaign by Coca-Cola, asking for people to share their own acts of good deeds via the #reasonstobelieve hashtag.

You can see more of Tareq's work over on his reel at the Nice Shirt website 

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