Recent Posts

Coca-Cola
"Reasons To Believe" by Tareq

Tareq's newest spot give us all a little faith & hope in the new year.


As 2014 begins, "Reasons To Believe" injects a little positivity into our new year proceedings. The film sees singers in the New London Children's Choir singing their version of Florence + The Machine's 'You Got The Love', interspersed with instances of good deed doings from around the world, all with the goal of giving us reasons to believe in a better world.


Tareq captures the kids belting out the song with such joyful gusto that one can't help feel a little bit more cheerful, in a film that can find its roots in the classic "I'd like to buy the world a Coke" spot from 1971. This film forms part of a wider "Reasons To Believe" campaign by Coca-Cola, asking for people to share their own acts of good deeds via the #reasonstobelieve hashtag.

You can see more of Tareq's work over on his reel at the Nice Shirt website 

0 comments:

Post a Comment

Blogger news

Blogroll

Blogger templates