Jesper's recent run of fantastic work continues with the follow-up to his acclaimed 'Night Walkers' spot for IKEA.
"Bed For Life" is a boy's bed biography: from a cot to a fold-out bed, to his first mattress at uni to the newlyweds' first four-poster, from the 70s & 80s through to present day. (The eagle-eyed would have spotted that the film is actually telling the life story of the nocturnally put-upon mum and dad from Jesper's first IKEA spot)
Fans of Jesper's work know what to expect: small fascinating details that reward repeated viewing, great casting and performance, spot-on art direction with a nod to trends & fads over a thirty-or-so year period and a warm and knowing humour, all shot in Jesper's quirky and distinctive way (plus he keeps up his tradition of having at least one person in their underwear per spot he directs.)
The film was shot with Akestam Holst agency in Stockholm and is his latest in a terrific run of ads for Jesper: his ground-breaking Libresse spot was well-received throughout the industry and his "Save The Future" spot for Subaru features more Jesper magic. We look forward to what the rest of the year holds for him.
0 comments:
Post a Comment