We're so pleased to have Borkur with us - take a peek at what David Reviews had to say about his arrival.
Recent Posts
Nice Shot: Jan
"The future's so bright, I gotta wear shades... even indoors"
We've got the pleasure of Jan around the office as he prepares to shoot his first job for Nice Shirt this week!
Brush up on your Jan here at the website.
Nice Shot
Installation art piece or casting session?? vine.co/v/bPHdwF1b1pO
— Nice Shirt Films (@niceshirtfilms) April 24, 2013
"A lovely piece of advertising"
Jesper's new IKEA
One in ten Europeans are apparently conceived in an IKEA bed. The conception of Jesper's new spot about IKEA beds must've been something immaculate (see what we did there?), as it's been garnering a helluva lot of praise.
It's time to do some scrapbooking on all the great things being said about it:
David Reviews really fell in love with it - calling the film a lovely piece of advertising. Which we agree with! "The skilfulness with which this has been executed cannot be overstated..."
Shots made it a Shots Contender!
Creativity Online posted about it, making the idea about spending the rest of your life in bed sound very attractive.
I Believe In Adv featured it...
Update or Die over in Portugal loved it too, keeping the European theme going. They said it's a "Filme delícia pra fechar a semana" which of course means "Film delight to close the week".
As a delight to close this post, have this pretty awesome GIF of the mum & dad/grandpa & ma stop-motion bed building.
Nice Shot: More Shirt Magic
More shirt magic... vine.co/v/bU16YdK9Hbr— Nice Shirt Films (@niceshirtfilms) April 19, 2013
!
(More magic coming soon!)
IKEA "Bed For Life"
by Jesper Ericstam
Jesper's recent run of fantastic work continues with the follow-up to his acclaimed 'Night Walkers' spot for IKEA.
"Bed For Life" is a boy's bed biography: from a cot to a fold-out bed, to his first mattress at uni to the newlyweds' first four-poster, from the 70s & 80s through to present day. (The eagle-eyed would have spotted that the film is actually telling the life story of the nocturnally put-upon mum and dad from Jesper's first IKEA spot)
Fans of Jesper's work know what to expect: small fascinating details that reward repeated viewing, great casting and performance, spot-on art direction with a nod to trends & fads over a thirty-or-so year period and a warm and knowing humour, all shot in Jesper's quirky and distinctive way (plus he keeps up his tradition of having at least one person in their underwear per spot he directs.)
The film was shot with Akestam Holst agency in Stockholm and is his latest in a terrific run of ads for Jesper: his ground-breaking Libresse spot was well-received throughout the industry and his "Save The Future" spot for Subaru features more Jesper magic. We look forward to what the rest of the year holds for him.
Everyone loves Libresse. NBD.
Jesper's and his troop of excited women have made it onto the Guardian's Ad Break - a weekly round-up of all that's great & fantastic in advertising.
Watch it here:
Industrial Light & Magic
You'll never believe a shirt can fly! vine.co/v/bUBMuJV1AU7Some pretty intense magic right here. Stay tuned for more!
— Nice Shirt Films (@niceshirtfilms) April 17, 2013
Lonely Directors On Set*: Vol 3
"Tareq"
Suffering for their art, one shoot at a time.
(* not on set. In a field. Filming sheep. For a football ad.)
Banging The Drum:
Stuart chooses his Desert Island Clips
Head on over to The Drum to read some of Stuart's best advertising picks that he would be stranded on a desert island with. Love seeing the Josh Brolin Mercedes spot again.
But please excuse the filthy amount of typos The Drum decided to put in the article(!) It's not a true representation of how he speaks; Stuart is actually quite well-spoken. Kind of.
Impressed with Libresse
OnepointFour has joined the scramble to say how great Jesper's Libresse is, along with Shots, David Reviews, Creativity Online...
Why not check it out for yourself?
Nice Shot: Cara
A tiny outtake from Tareq's Pepe Jeans shoot feat. Cara Delevingne vine.co/v/bTe20wKIp6M
— Nice Shirt Films (@niceshirtfilms) April 5, 2013
Our first Vine! (any excuse for more Cara Delevingne) It's all very exciting.
Libresse "Shout" by Jesper Ericstam
"Weeeeeellllleeeeeeeeellllllleeeeelllllll..."
The opening of "Shout" by Lulu is quite hard to get down in word form and while we may not be too sure how you spell it, we are sure it's a great start to a great song that is used to great effect in Jesper's new one. Great!
It's another winner from the big Swede: an infectious song teamed with marvellously observed comedy and spot-on performances. One of the things we always love with his work is the small details Jesper puts in his films that make them extra special: we love the crying-with-joy girl, the chest bump between the girls in the changing room and the snazzily patterned underwear worn by some of the winners.
The tastemaker's tastemaker Shots named it a contender. Which is very nice of them.
Creativity Online calls it "wacky fun"...
While David Reviews called it "wonderful" and raises a very interesting point about how Jesper's spot isn't typical of the usual slightly rubbish standard of other adverts in this sector.